Job Code: PD-052023-004

Location: Navi Mumbai

Position: Sr. Marketing Specialist – Products Management & Products Marketing

Qualification: Any Graduate / MBA or PGDM in Marketing preferred. Additional qualifications in mass communication will be an advantage.


  • Responsible for Internet search, B2B marketing and blog writing on various social media platforms.
  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • He/she need to launch optimized online adverts through Google Adwords, Facebook etc. to increase traffic on company website and brand awareness.
  • Active involvement in SEO efforts.
  • Prepare online newsletters and promotional emails and organize their distribution through various channels. Creating ideas for content and update company website.
  • Work and collaborate with web designers to improve user experience.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).
  • He/She will also be involved in content writing for various marketing & promotional activities.
  • Run email campaigns and measure the success rate of the campaigns for dashboard presentations.

Required Skills/Abilities:

  • Candidate should have proven experience 5 – 8 years in Digital Marketing or similar role in software industry having worked on Software products, domain and USP of product for specific industry.
  • Candidate must have experience in Digital Marketing campaigns especially for on software product for AEC ( Architectural, Electrical, Construction) domain.
  • Deep understanding of software products for Engineering & Construction industry.
  • He/she should be active on Digital/Social media platforms where he/she has written blogs previously on various subjects.
  • Should have experience working with creative tool like Adobe / CorelDRAW etc.
  • Good to have prior experience in SEO activities & knowledge about HTML .
  • Must have excellent English written and verbal communication skills.

Reporting To:

  • VP & Head - Products Management & Products Marketing

Please send your resume to with the job code in the subject line.

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